Introducing Laçador Malbec!
Three years ago, Rodizio Grill Founder Ivan Utrera decided to embark on a quest to strengthen Rodizio’s ties to Brazilian entrepreneurs by featuring authentic Brazilian products available through the restaurant.
He took his top executive team and key franchisees to Brazil in search of something truly special: Brazilian wine. They visited as many wineries as possible, searching for the right wine, and the right partner. They were surprised with the quality of the wineries and their products, especially those who had won international awards.
Their search paid off, and they selected the best from one of the finest wineries in Brazil: Salton. Together, Salton and Rodizio Grill have developed a new, uniquely personal brand to bring back to the States.
Named after the famous Laçador monument in the southernmost state of Rio Grande do Sul, this wine honors the warm, caring culture Rodizio Grill comes from. The 14.5’ bronze statue, created by sculptor and artist Antonio Caringi in 1958, represents the welcoming, familial attitude of gaucho culture in Southern Brazil. The Laçador embraces everyone with lassos of hospitality, and so does Rodizio Grill.
Gauchos are the heart and soul of churrascaria, the style of grilling on which Rodizio Grill is founded. When the people of Rio Grande do Sul chose the symbol of the gaucho to officially represent them at a national exposition in 1954, they were choosing to showcase the friendly pampas soul as their defining feature. This wine, and everything Rodizio Grill strives to do, honors that soul.
Laçador Malbec is a rich, robust love letter to Southern Brazil, and we are proud to introduce it to the Rodizio Grill family.